The Freshwater Fix building, located at 205 S. 2nd Street in Milwaukee, Wisconsin, is a 7,000 square foot former industrial manufacturing facility repurposed for retail development. The building was historically owned by a tannery and has been cleaned-up as part of the redevelopment process. The building is located at a high traffic intersection in the rapidly redeveloping downtown neighborhood of Historic Walker’s Point.
The building celebrates local businesses that offer uniquely Milwaukee products and services that are also run by entrepreneurs committed to making Milwaukee a better place. The project demonstrated the power of using more accessible crowdfunding as a tool to help unaccredited investors move money from Wall Street to Main Street.
Download the Freshwater Fix Case Study.
The building was sold in 2022 to the entrepreneur leading two of the three tenant businesses at the time, making the building now owner occupied and helping a start-up business transition to growth and stability.