Our Model

Building. Sustainable. Community. Together.

An Inclusive Real Estate Development Model Presented by Juli Kaufmann (video):

Our Team

Fix Development uses a collaborative, crowd-sourcing approach to assemble teams unique to each project.  Our diverse, talented leaders bring just the right skills and representation to enable the greatest impact. We have benefited from the participation of many dedicated individuals that collectively make transformative work possible.  There are too many to list here.  Please check out our Projects page to learn more about each project team.

Juli Kaufmann

Juli is the Founder and President of Fix Development.
She serves as the visionary champion of each project and takes on a range of hands-on roles on each project to enable success.

Sandra Priebe

Since the founding of Fix Development, Sandra has been a critical thought partner and collaborator. She has served as the Co-Founder and Organizer of Fund Milwaukee as well as a Lead Investor in the Clock Shadow Building, among other roles.  

Jessie Tobin

Jessie provides project management on a range of Fix Development projects.  Highlights include leadership on the Sherman Phoenix and Aux project teams.

Leah Fiasca

Leah started collaborating with Fix Development in 2023 as a consultant working on a variety of projects that support the overall operations of Fix Development.  

Our Philosophy

Sitting at the intersection of the for-profit and not-for-profit worlds, Fix Development operates as a for-benefit organization — a term being used to describe businesses that generate earned income but give top priority to an explicit social mission. The driving force behind that business model is Fix Development’s dedication to a quadruple bottom line philosophy. This means each project’s ROI is balanced from social, environmental and cultural perspectives — as well as financially.

The Fix Development quadruple bottom line is comprised of:

Economic Equity – To ensure financial returns are positive for many not just a few and that they are sustained in both the long- and short-term

Environmental Stewardship – To ensure project impact on the environment is regenerative

Social Impact – To ensure projects bring improvement or benefit to communities as a whole in ways that are inclusive and holistic

Cultural Continuity – To ensure a project honors its cultural landscape and heritage

Our Strategy

In his book, Strategy for Sustainability, author Adam Werbach outlines “Nature’s 10 Simple Rules of Business Survival.” These rules are at the core of all Fix projects — from initial strategy to development and implementation.

Here’s our way of looking at the Rules:

1. Diversify across generations and differences. Acknowledge and accept wisdom, whether it comes from a 10 year old or a centenarian, and look often to people unlike you. Also, recognize that accounting for intergenerational impact and diversified reach strengthens outcomes.

2. Adapt to the changing environment – and specialize. Believe that things can be different and then be the change that’s needed. Reject competition as the sole model, rather find the niche that is not being met.

3. Celebrate transparency. Tell the story — the whole story, including the real costs and the mistakes.

4. Plan and execute systematically, not compartmentally. Make strange bedfellows and love your “enemy.”

5. Form groups and protect the young. Collaborate, merge and align often. Give unproven upstarts a chance.

6. Integrate metrics. If it wasn’t measured, it didn’t happen.

7. Improve with each cycle. Your amazing breakthrough innovation is last year’s story. What are you doing now?

8. Right-size regularly, rather than downsize occasionally. Care about people enough to be smarter with your strategy so that people are not expendable.

9. Foster longevity, not immediate gratification. Be decisive and act swiftly, but be sure to take these action thoughtfully and strategically.

10. Waste nothing, recycle everything. Don’t throw the baby out with the bathwater. While you’re at it, don’t throw the bathwater out with the baby either!