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Combining Fix Development’s adherence to Nature’s 10 Simple Rules of Business Survival with a quadruple bottom line approach to project development, the Clock Shadow Building is a $7 million commercial building located at 130 W. Bruce St. in Milwaukee’s Historic Walker’s Point. It features sustainable technologies, green business incubator space, social investors, and partnerships designed to catalyze business growth in the neighborhood.
Expanding on the principles of the quadruple bottom line — economic stability, environmental stewardship, social equity and cultural continuity — overall goals for the project and building included:
1. Create a project that provides long-term financial returns for investors while remaining affordable for the building occupants.
2. Create a commercial building project that is not just “green,” but radical green in its approach to sustainability, to ensure a positive impact on the environment by striving for criteria defined by the Living Building Challenge.
3. Create a community of tenants in the building who provide enrichment to the surrounding neighborhood and the larger community of Milwaukee.
4. Ensure both the building architecture and nature of its tenants are culturally complimentary to the fabric of the local neighborhood.